The internet moves fast. One day you’re freestyling on Waterside Drive in Norfolk, rapping for J. Cole, the artist you’ve called your favorite since high school. The next day your name and freestyle are featured on Complex, XXL, Genius, Source Magazine, DatPiff, The Virginian-Pilot, Hot 91 Radio and more.

“ARTAWAY” arrives in the middle of that momentum. From the opening line, “It’s like I almost gave my art away in every single artery,” KELO SOUL establishes the framework. He splits artery into art, into a way, into a ray. The wordplay isn’t decorative. It sets the thesis.

From the moment the snare and bass lock in, “Boomerang” moves, pulling you with it. This is a record built around motion, the kind that happens instinctively, not because you were told to move but because standing still stops making sense.