JIREH’s “Boomerang” Comes Back Around to Set the Tone for 2026
From the moment the snare and bass lock in, “Boomerang” moves, pulling you with it. This is a record built around motion, the kind that happens instinctively, not because you were told to move but because standing still stops making sense.
Clocking in at just under two minutes, “Boomerang” is tight, focused, and direct. Produced by Andrés Ian and Joe Aste, the track leans into momentum as its foundation. The percussion snaps with purpose, the bassline carries weight without dragging, and everything about the arrangement feels designed to keep things in motion, like momentum that never lets up.
Lyrically, the record plays like a looped affirmation. When JIREH says “I got the ducats in rotation like a boomerang,” it becomes the song’s thesis. Energy put out returns. Momentum builds on itself. There’s a rhythm to the way these lines land, almost instructional in how they settle. Phrases like “I’m tryna f*** it up, I’m tryna do my thang” and “I’m tryna run it up, I need a newer chain” feel less like flexes and more like cues, the kind you internalize without realizing it.
“I’m tryna f*** it up, I’m tryna do my thang, I’m tryna run it up, I need a newer chain”
At a certain point, the song stops feeling like something you’re listening to and starts feeling like something you’re participating in. If you’re reading this right now, this is your sign to take it with you to the mirror. “Boomerang” starts to sound like a mantra you’ll catch yourself jigging to. You throw the energy out, and it comes right back. Run it once, then again, and suddenly you’re moving and motivated.
What stands out most is how comfortable JIREH sounds inside that confidence. There’s no sense of him trying to convince anyone. “You know we going in, and ain’t no going back” sounds like he’s decided, already tuned out the noise, and kept it pushing.
The music video matches that same ease. Mostly set in a single room, it stays performance-forward and focused, letting presence do the work. JIREH remains centered throughout, while the people around him and moments of freestyle movement keep the visuals feeling alive and communal, almost symbolic of him and his people all moving and making it together. Directed by Devin Glover and Kill Flam, the stripped-back approach reinforces the record’s energy without overcomplicating it.
Coming off a strong 2025 run, the Baton Rouge native steadily built momentum. As JIREH opens 2026, “Boomerang” feels like a tone being set. It’s the kind of record you put on first thing in the morning, not to overthink, but to get moving. The kind of song you replay because it reinforces a mindset you’re already trying to live in.
Stream JIREH’s “Boomerang” now on all services!